Press Release

Latino Fandom: The Largest Source of Audience and Revenue Growth for the NBA

The Association for the Advancement of Latinos in Sports (AVANCE) Releases Study with Morning Consult on Latino Fandom

Study to be released at Luncheon during the NBA Summer League in Las Vegas, NV

San Diego, CA – June 24th ,2024 – The recently launched Association for the Advancement of Latinos in Sports (AVANCE) will be releasing its inaugural study titled Latino Fandom: The Largest Source of Audience and Revenue Growth for the NBA. The report will be released at a luncheon, set to take place on July 13th at Wynn Hotel in Las Vegas, NV.

The invitation-only AVANCE Luncheon, will include two panel sessions with sports executives, players and media that will discuss key findings of report and the goals and objectives of the newly formed organization.

Some Key Findings of the AVANCE/Morning Consult Report: XXXXXXX

“Latinos are the main drivers of audience and revenue growth in the sports industry”

Said Gary Acosta, Founder and Chairman of AVANCE, “As a result, the sports economy benefits from having a significant Latino presence at all levels of the industry including ownership, management, administration, media, coaching, and talent on the field and court”.

EVENT HIGHLIGHTS

Keynote Speaker: Freddy Rolón, ESPN

Panel Discussants: Gersson Rosas, SVP of Basketball Operations of the New York Knicks,
Earl Watson, for NBA Player and Head Coach, Nely Galan, CEO Galan Entertainment

Attendees: Business leaders, NBA players, league executives, coaches, team executives,
agents, media

Awards Presentation: Honoring outstanding contributions to the advancement
of Latinos in sports

Event Details

Registration: Invitation only event

July 13, 2024 - 12:00PM to 2:00PM

Wynn Hotel and Resort,  Las Vegas, NV

NBA executives, players and coaches interested in receiving an invitation to the event can contact:

DALIAH ACOSTA

Director of Event Planning
and Network Management

daliahacosta@gmail.com

About AVANCE:

The Association for the Advancement of Latinos in Sports (AVANCE) is a member-based 501(c)(6) non-profit business organization with a mission to advance the success and economic mobility of Latinos in the sports industry. Membership is open to individuals currently employed or who own businesses in the sports industry, students interested in a career in sports, and corporations that support the AVANCE mission.

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